Tuesday, January 10, 2006

The Most Beautiful Woman

“Imogen is on a quest to find the most beautiful woman in Singapore. Send in your nomination with pictures and tell us why she's the most beautiful woman you know. The winner will be the face of Imogen for our next big marketing campaign. Closing date is end of the month. Terms and conditions apply. Which means no dispute over the final decision by our judges…”

Within a few weeks, thousands of letters were delivered to Imogen Inc., Singapore.
One entry in particular caught the attention of the employees

Because it generated so much attention, it was promptly handed to the company president.
With spelling corrections, an excerpt from the letter read:

"A beautiful woman lives down the street from me. I visit her every day. She makes me feel like the most important kid in the world. She listens to my problems. She understands me and when I leave, she always tells me that she's proud of me. This picture shows you that she is the most beautiful woman. I hope I have a wife as pretty as her."

Intrigued by the letter, the president asked to see this woman's picture. His secretary handed him a photograph of a smiling, toothless woman, well-advanced in years, sitting in a wheelchair. Sparse gray hair was pulled back in a bun and the wrinkles that formed deep furrows on her face were somehow diminished by the twinkle in her eyes.

The company never did use that woman, and years later, when former employees of Imogen got together, they still related that ol' story about Mr Hu's reaction to the picture…

"We can't use this woman," explained the president, smiling. "She would show the world that our products aren't necessary to be beautiful."

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